Custom Dragonfly: Wheaties to Fuel Up Lacrosse Players

Lacrosse Playground – August 9, 2013


Wheaties® has long been the Breakfast of Champions®, and now more than ever the people who bring you the orange box are committed to that ethos, telling the stories of champions both professional and everyday, and working with new partners to dive into emerging sports—from the Tough Mudder obstacle course to our newest partners Epoch Lacrosse and Lacrosse Playground.

Lacrosse is one of the fastest growing team sports in America, and the teams at Epoch and are at the forefront of the game.

“Wheaties is all about fueling and celebrating the potential that each person and team have to become champions,” said Jim Wilson, Wheaties Marketing Manager. “Lacrosse has grown exponentially in recent years, helping to redefine the sports landscape in the U.S. Like Wheaties, lacrosse has helped redefine what it means to be a champion, which makes the partnership such a great fit.” Said Jim Wilson

Epoch is known for making some of the most durable and lightweight lacrosse shafts on the market, with a style as refreshing as their design.

“We would like to welcome Wheaties® into the lacrosse family. Wheaties® is one of the most iconic brands in sports history. When you think of the great athletes who have graced the cover of the box is pretty awesome, and for Wheaties® to select Epoch Lacrosse to help usher them into the great sport of lacrosse it is very humbling,” said James Miceli, Principal of Epoch Lacrosse.

“The Wheaties® box is one of the most iconic products that combines both sports and cereal. Wheaties® is well known for putting athletes on a cereal box. So my goal was to put a Wheaties® box on a lacrosse shaft. So when I began designing the Wheaties® shaft I knew the box would be where a lot of the shaft layout would come from. I wanted to literally fit the box inside the dimension of a shaft. I achieved this by using little details of the cereal box on the shaft. This would allow me to have a clean and simple look but still have it resemble a Wheaties® box,” said Brian Hochman, Lead Designer at Epoch Lacrosse.

Lacrosse Playground, on the other hand, is a premier source for lacrosse news, lifestyle stories, and apparel. [click here to read more]